[1]张 汉,余 波,曾艺鹏,等.基于微观经济学视角的互联网医院运营策略研究[J].卫生经济研究,2021,38(8):38-40.
　ZHANG Han,YU Bo,ZENG Yi-peng,et al.Study on Internet Hospital Operation Strategy from the Perspective of Microeconomics——Based on the Practice of Guiyang City[J].Journal Press of Health Economics Research,2021,38(8):38-40.
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基于微观经济学视角的互联网医院运营策略研究
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卫生经济研究[ISSN:1004-7778/CN:33-1056/F]

卷:
38
期数:
2021年8期
页码:
38-40
栏目:
卫生服务
出版日期:
2021-07-30

文章信息/Info

Title:
Study on Internet Hospital Operation Strategy from the Perspective of Microeconomics
——Based on the Practice of Guiyang City
作者:
张 汉1; 余 波1; 曾艺鹏1; 龚 旻1; 文中秋1; 杨焕章1
1.复旦大学附属浦东医院，上海 201300
Author(s):
ZHANG Han;  YU Bo;  ZENG Yi-peng;  GONG Min;  WEN Zhong-qiu;  YANG Huan-zhang
Pudong Hospital Affiliated to Fudan University, Shanghai 201300, China
关键词:
微观经济学; 互联网医院; 运营管理
Keywords:
microeconomics;  Internet hospital;  operation management
分类号:
R19
文献标志码:
A
摘要:
作为新生事物，互联网医院具有供需结构、正外部性、信息对称及交易等经济学特征，展现出落实公立医院公益性宗旨、具有规模经济、边际成本逐渐降低及提高居民自我健康管理意识等优势。本文通过对互联网医院的经济学特征进行阐述，提出加强患者需求响应、明确功能定位、加强服务质量控制及协同体系建设等运营策略，以促进互联网医院的高质量发展。
Abstract:
As a new thing, Internet hospitals have the economic characteristics of supply and demand structure, positive externalities, symmetry of information and transactions, showing the implementation of public hospitals' public welfare purposes, and have advantages of scale economy, gradual reduction of marginal costs, and improvement of residents' self-health management awareness. This article elaborates on the economic characteristics of Internet hospitals, and proposes operational strategies such as strengthening patient demand response, clarifying functional positioning, strengthening service quality control, and building a collaborative system to promote the high-quality development of Internet hospitals.

参考文献/References:

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更新日期/Last Update: 2021-07-29