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卫生经济研究[ISSN:1004-7778/CN:33-1056/F]

卷:

43

期数:

2026年04期

页码:

11-15

栏目:

聚焦医改

出版日期:

2026-03-30

文章信息/Info

Title:

Study on the Matching of Supply and Demand in China's Internet Medical Policies from the Perspective of Attention Allocation

作者:

李朝阳¹; 刘春华²; 钟 镇¹; 李升宇¹; 陈小贞³

1.河南工业大学管理学院，河南 郑州 450001
2.河南省疾病预防控制中心，河南 郑州 450016
3.阜外华中心血管病医院，河南 郑州 451460

Author(s):

LI Chaoyang;  LIU Chunhua;  ZHONG Zhen;  LI Shengyu;  CHEN Xiaozhen

School of Management, Henan University of Technology, Zhengzhou Henan 450001, China

关键词:

注意力分配; 互联网医疗政策; 政策供需匹配度

Keywords:

Attention allocation;  Internet medical policy;  policy supply-demand matching degree

分类号:

R197

文献标志码:

A

摘要:

目的：考察互联网医疗政策的供需匹配情况，识别供需主体的核心诉求，为政策优化与调整提供依据。方法：基于注意力分配视角，运用扎根理论构建政策供给与需求要素体系，计算政策供给与需求强度序值，测算政策供需匹配度。结果：我国互联网医疗政策4个主范畴中，应用场景的政策供需达到完美匹配（匹配度为1.000），技术架构（匹配度为0.969）和制度资源（匹配度为0.941）均为优秀匹配，发展驱动（匹配度为0.918）仅为良好匹配；12个副范畴（主题）中，医疗服务、医保支付、支援合作3个主题的政策供需实现完美匹配，信息技术支持等6个主题呈现优秀匹配，而创新转型主题则呈现异常匹配；同时，法规管制等5个主题存在政策供给过度，创新转型等4个主题呈现政策供给缺失。结论：我国互联网医疗政策供给呈现“规范性强、创新性弱”的特点，供给端对风险防控的过度聚焦与需求端对创新转型的强烈诉求形成鲜明反差，政策供给亟须从“合规优先”转向“创新驱动”，通过优化资源分配，构建供需动态平衡机制。

Abstract:

Objective To examine the supply-demand matching of internet medical policies, identify the core demands of supply and demand entities, and to provide evidence for policy optimization and adjustment. Methods Based on the attention allocation perspective, grounded theory was employed to construct a policy supply and demand factor system. The intensity order values of policy supply and demand were calculated, and policy supply-demand matching degree was measured. Results Among the four main categories of China's internet medical policies, policy supply and demand achieved perfect matching(matching degree of 1.000) in application scenarios. Both technical architecture(alignment score of 0.969) and institutional resources(matching degree of 0.941) demonstrated excellent matching, while development drivers(matching degree of 0.918) showed only good matching. Among the 12 sub-categories(themes), three themes, namely medical services, medical insurance payment, and support and cooperation, achieved perfect matching. Six themes, including information technology support, demonstrated excellent matching, while the theme of innovation and transformation showed abnormal matching. Concurrently, five themes, such as regulatory control, exhibited excessive policy supply, and four themes, including innovation and transformation, reflected the lack of policy supply. Conclusion China's internet medical policy supply exhibits characteristics of "strong regulation but weak innovation". There is a stark contrast between the supply side's excessive focus on risk prevention and control and the demand side's strong desire for innovation and transformation. Policy supply urgently needs to shift from "compliance-first" to "innovation-driven", and optimize resource allocation to establish a dynamic equilibrium mechanism between supply and demand.

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更新日期/Last Update: 2026-03-30